Guest posting, also known as contributor posting, is the practice of writing and publishing articles on other websites and blogs to gain backlinks, and increase site traffic and brand awareness. As guest posts provide numerous SEO and marketing benefits for both the site owner and the guest author, they remain a popular content marketing tactic.
However, finding websites and blogs that actively accept and publish high-quality guest posts can be challenging. Not all sites are open to accepting guest contributions, while some have strict guidelines and expectations for contributor content.
By following the right strategies and best practices, you can effectively locate appropriate sites and publications to pitch your well-researched and optimized guest posts.
Key Takeaways:
- Guest posting allows you to gain high-quality backlinks, drive referral traffic, and boost brand visibility by publishing articles on other sites.
- Focus on identifying reputable, high-traffic websites with audiences relevant to your niche and content.
- Leverage online directories, search engines, social media, and outreach to find guest posting opportunities.
- Research sites thoroughly and customize your pitches to appeal to each website owner and readership.
- Provide value through your posts with useful, engaging, and well-optimized content.
How to Systematically Find Guest Posting Opportunities
Landing a guest post placement starts with finding websites that actively publish contributor content. Here are systematic approaches to locating appropriate publications and blogs for guest posting outreach:
Check Online Directories
Online directories aimed at connecting guest writers with websites provide curated lists of sites accepting guest posts. Check directories like Guest Blogging Opportunities, AuthorityLift, and https://keyanalyzer.com/submit-guest-posts/ to find options.
Verify each site listed meets your criteria before adding it to your outreach list. Some directories have hundreds of listings, not all of which may be relevant or currently accepting contributors.
Use Search Engines
Leverage search engines like Google to find guest posting opportunities using targeted keywords and queries. Try searches like:
[niche] + "write for us"[niche] + "become a contributor"[niche] + submit guest post[niche] + accepting guest posts
Scan the first several pages of results for applicable blogs and websites to consider pitching.
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Check Website Sidebars and Footers
Vet the websites of brands and publications related to your niche. Look for “Write for Us”, “Contribute”, or “Guest Post Guidelines” links in sidebars, footers, and navigation menus. These indicate the website accepts contributor submissions.
Browse Relevant Media Kits
Many publications and blogs have media kits outlining opportunities to advertise, partner, or contribute content. For example, check industry magazines and niche blogs related to your field. Review media kit PDFs or webpages to find writer submission guidelines.
Leverage Social Media
Follow relevant hashtags like #guestposting, #guestblog, #contributor, and #writeforus on social platforms like Twitter and Instagram to find guest post opportunities. Social media and networking can reveal options.
Interact with niche websites, blogs, and writers on social media to organically build relationships and discover openings for submitting your articles.
Use Other Blogger’s Author Profiles
Check where prominent bloggers and writers in your field are getting published. Look for contributor author archives on reputable sites related to your industry and examine options accepting guest posts.
Build a list of the websites frequently publishing content from respected writers in your niche for outreach.
Ask for Referrals
Reach out to colleagues, friends, and business contacts working in your industry for referrals to publications, blogs, and websites that accept contributor posts. They may suggest options appropriate for your brand and content.
Pitch to Previous Publishers
If you’ve been published as a guest contributor before, pitch new articles and ideas to the same publishers and editors. They will already be familiar with you and your work.
Guest Post Opportunity Checklist
When assessing potential websites and publications, verify they meet the below criteria before outreach:
- High domain authority and traffic
- Audience aligned with your target market
- Regularly updated blog or content section
- Established contributor submission guidelines
- Recent guest posts from reputable authors
- Relevant niche and topics
- Valuable backlink opportunity
- Shared readership and audience as your brand
Avoid outreaching to sites that seem spammy or do not align with your content and values. Prioritize pitching authoritative, trusted sites that will help build your credibility through contributor posts.
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How to Research Sites for Guest Posts
Conduct thorough research on each website before adding it to your pitch list. Follow these tips:
Check Traffic Metrics
Use tools like SEMrush, Ahrefs, and SimilarWeb to view the site’s monthly traffic, top organic keywords, and traffic sources. Higher traffic signals greater visibility and impact for your guest post.
Review Previous Contributor Content
Scan the blog or site section where your post would be published. Analyze recent articles from other guest writers to understand the content style, length, topics, and formatting expected.
Read the Guidelines
Study the complete writer’s guidelines and guest post policies. Check for content requirements, editorial calendars, lead times, and submission processes. Follow all requirements when crafting your pitch and article.
Browse Site Content
Explore the website’s existing articles, categories, and content pillars. Look for gaps your guest post could strategically fill based on their established topics and audience.
Check Social Media Presence
Visit their social profiles on networks like Facebook, Twitter, LinkedIn, and Instagram. Gauge reach, engagement levels, and audience demographics relevant to your brand and content.
How to Create an Effective Pitch
A well-crafted pitch is key for getting your post accepted. Here are tips for appealing to site owners:
Personalize Each Pitch
Avoid mass sending templated pitches. Personalize emails by referencing specifics on why their site is a great fit and how your post will provide value to their audience.
Follow Established Guidelines
Strictly adhere to all guest post submission guidelines shared by each website. Send pitches to the designated contact and include requested information like headlines, outlines, author bios, etc.
Convey Authority and Expertise
Quickly establish your credibility and subject matter expertise. Share your author bio, credentials, published work examples, and relevant background.
Highlight Target Audience Overlap
Emphasize shared readership and how content appeals to their audience. Mention traffic metrics and demographics your brand brings to the table.
Propose Strategic Topics
Suggest article topics and angles specifically tailored to each website based on current content gaps, trends, and audience interests. Avoid scattershot pitches.
Focus on Value for Readers
Explain how your contribution will provide actionable tips, engaging stories, helpful advice or other value for the site’s readership. Content should enrich their knowledge.
Optimizing Your Guest Posts for Placement and Promotion
Once accepted, ensure your guest article aligns with publisher expectations and SEO best practices:
Write Compelling, Keyword-Rich Content
Research keywords and incorporate relevant long-tail phrases in your post naturally. Include keywords in titles, headers, captions, meta descriptions, alt text, and content.
Follow Site Style Guidelines
Mimic the tone, voice, formatting, layout, and design of the publisher’s existing content. Adhere to their contributor guidelines.
Include Multimedia
Enhance posts with images, graphics, videos, illustrations, tables, etc. Add captions, alt text, and credits for multimedia items.
Insert Inbound Links
Link brand name mentions to your website strategically within content. Check guidelines to ensure linking practices are allowed.
Promote Your Post
Once the article is published, share it across your blog and social channels. Link to it internally across website content when relevant.
Key Places to Find Guest Posting Opportunities
Here are some go-to categories of websites that commonly publish contributor content:
Industry Publications
Target magazines, journals, newspapers, and online publications connected to your niche. For example, SaaS companies could pitch tech publications.
Industry Blogs and Resources
Websites focused on resources, tips, tutorials, and updates within your space often accept guest posts as they provide value for readers.
Business and Marketing Blogs
Topics like entrepreneurship, business growth, marketing, and leadership are evergreen. Research wider sites accepting articles on these subjects.
Trade Association and Nonprofit Sites
Industry trade groups and nonprofits need high-quality content and often post articles from company executives to share expertise.
Online Communities
Active social networks and forums centered around niche hobbies, interests, and B2B industries feature guest posts.
Aggregators and Republishing Sites
Look for sites focused on curating and republishing articles on popular topics as they require fresh content streams.
FAQ About Guest Posting
Here are answers to some frequently asked questions about finding and writing guest blog posts:
What are some similarities between sites that accept guest posts?
Sites open to guest content share traits like having contributor submission guidelines, publishing recent guest articles from reputable authors, and focusing on evergreen topics relevant to their target audience and niche.
What are some red flags to avoid when evaluating potential guest post sites?
Watch for sites with spammy or questionable content, low traffic and domain authority metrics, a lack of recent guest posts, irrelevance to your industry and audience, and no clear contributor guidelines.
What is the best way to start a pitch email?
Make a personalized opening that acknowledges you researched their site. Quickly summarize who you are, your expertise, and how your proposed post will benefit their audience.
How long should my guest post content be?
Review recent contributor articles on the site to determine ideal word counts and post lengths preferred. In general, aim for posts between 1,000 – 2,000 words as a happy medium.
How can I stand out when pitching guest posts?
Thoroughly research the site and share ideas tailored to their brand. Convey your expertise while emphasizing how the post will help their readers. Include social proof like published work samples and media mentions.
Conclusion
Securing regular guest post placements on reputable industry websites provides immense SEO and branding benefits as part of a content marketing strategy. Finding the right blogs and sites to pitch your articles to starts with targeted research to identify publication opportunities aligned with your niche, audience, and content goals.
Focus on building relationships with site owners by providing consistent value to their readers through stellar guest posts. Approach each opportunity and pitch individually rather than taking a spray and pray blanket approach. Consistency, high-quality writing, and dependability will make you a sought-after guest contributor.