SEO is a complex and ever-changing field, and there are a lot of tools out there that claim to be the best. So, how do you know which ones are actually worth your time?
Well, luckily for you, we’ve rounded up the best of the best SEO tools that SEO experts use. From keyword research to link building to site audits, these tools will help you rank higher in search engine results.
What Are SEO Tools?
Tools that help you improve your website’s search engine optimization are commonly referred to as SEO tools. In order to improve your site’s ranking in search results, you can use SEO tools to help you select the right keywords, track your progress, and analyze your competition.
Why use SEO tools?
If you want to be successful in online marketing, then you need to use the best SEO tools available. With the right tools, you can get an edge over your competition and make your website more visible to potential customers.
There are a variety of SEO tools available on the market, ranging from free and open source tools to paid subscription tools. SEO tools help you to measure, understand, and improve your website’s search engine optimization so that you can rank higher in search engine results pages (SERPs).
SEO tools can be used for a variety of purposes, including keyword research, link building, on-page optimization, and competitive analysis. By using SEO tools, you can get insights into how your website is performing in comparison to your competitors and make changes accordingly.
The benefits of using SEO tools
SEO tools can help you save time and money while helping you improve your website’s organic traffic. With the right tools, you can track your website’s progress, keyword rankings, and backlink profile. You can also get insights into your competitor’s strategies.
Improve your website’s ranking
SEO tools help website owners and content creators improve their site’s ranking in search engine results pages (SERPs). The higher your site ranks, the more likely people are to find it.
There are many different types of SEO tools, but some of the most popular ones include keyword research tools, backlink checkers, and rank trackers. These tools can be used to help you identify opportunities to improve your website’s SEO, and track your progress over time.
SEO is a complex and ever-changing field, but the use of tools can help make it more manageable. If you’re not sure where to start, there are many online resources that can help you learn more about SEO and how to use tools effectively
Monitor your website’s performance
SEO tools help you to monitor your website’s performance in different search engine result pages(SERPs). It also allows you to track your competitor’s website traffic, their backlinks, and their keywords rankings. Because of these features, you can optimize your website to rank higher in SERPs, which will eventually lead to more website traffic and conversions.
Analyze your website’s traffic
One of the main benefits of using SEO tools is that they allow you to analyze your website’s traffic. This information can be very valuable in understanding how your website is being used and how people are finding it. Additionally, this data can help you to identify any potential problems with your website that may be affecting its traffic.
40 Best Free SEO Tools That SEO Experts Use
1. SEMRush
SEMRush is a comprehensive SEO tool that covers all aspects of SEO, from keyword research to competitor analysis and site auditing. It’s one of the most popular tools on the market, and for good reason.
SEMRush is particularly useful for keyword research. It allows you to research keywords in several different ways, including by competitor, by country, by language, and more. You can also use SEMRush to find related keywords and get detailed information about each keyword, including monthly search volume, cost-per-click (CPC), and ranking difficulty.
SEMRush also offers a number of other features that are useful for SEO, including competitor analysis, site auditing, rank tracking, and more. If you’re looking for an all-in-one SEO tool that will help you with every aspect of your SEO efforts, SEMRush is a great option.
2. Ahrefs
Ahrefs is a leader in SEO tools. Experts say that Ahrefs is great for keyword research, backlink analysis, and competitor analysis. The toolset offered by Ahrefs is comprehensive and their customer service is responsive.
If you’re looking for the best tools to help you with your SEO efforts, then you need to check out Ahrefs. With Ahrefs, you’ll be able to track your keywords, analyze your competition, and get insights into your backlink profile.
3. Google Search Console
If you want to rank higher in Google search results, then you need to use Google Search Console. This tool lets you see how often your site comes up in Google searches, which keywords are associated with your site, and how well your site is ranking for those keywords. You can also use Search Console to submit your sitemap to Google, so that they can index your site more quickly.
SEO experts use Google Search Console all the time to track their ranking progress and adjust their SEO strategy accordingly. If you want to get serious about SEO, then you need to start using this tool.
4. Ubersuggest
Ubersuggest is a web-based SEO tool that helps you grow your organic traffic by giving you actionable insights. It allows you to spy on your competitors, research the best keywords, and track your ranking progress.
Ubersuggest is incredibly easy to use. Just enter a keyword or phrase, and Ubersuggest will show you:
- Top ranking pages for that keyword
- Related keywords
- Search volume for each keyword
- The CPC (cost per click) of each keyword
- The competition level (Difficulty Score) of each keyword
5. Surfer SEO
Surfer SEO is a really cool tool that lets you “spy” on your competition to see what’s working for them in terms of SEO. You can see what keywords they’re targeting, what content is ranking for those keywords, and even get insights into things like on-page optimization.
6. Moz Pro
Moz Pro is one of the most popular SEO tools out there. It encompasses everything from keyword research and site auditing to rank tracking and link building. You can also use it to track your competition and see how they’re faring in the SERPs. MOZ popular tool to check DA/ PA and it used by many SEO Experts
7. Serpstat
Serpstat is an all-in-one SEO platform that offers both rank tracking and site audit features. It’s a great tool for SEO experts as it provides detailed data and insights that can help you improve your ranking and visibility.
8. Google Trends
Google Trends is a go-to tool for SEO experts because it shows how often particular terms are being searched for on the world’s biggest search engine. It also lets you compare the relative popularity of different terms over time, which can give you valuable insights into which keywords are on the rise and which ones might be in decline. You can even use Google Trends to get regional insights into search behavior, which can be helpful for targeting specific markets.
9. Yoast SEO
Yoast SEO is a plugin for WordPress that helps you optimize your website for search engines. Yoast SEO is available as a free and premium version. Yoast SEO is developed by Joost de Valk and his team at Yoast. While Yoast SEO is a great tool for optimizing your website, it’s also important to keep in mind that there are other factors that play a role in your website’s ranking.
10. GTmetrix
GTmetrix is a free online tool that analyzes your website’s speed and performance. It provides recommendations on how to improve your site’s speed, as well as data on things like page load time and server response time. In today’s fast-paced world, website speed is more important than ever. A slow website can cost you visitors, and in turn, cost you money. That’s why GTmetrix is such a valuable tool. It can help you identify areas where your website needs improvement, and then show you how to fix those problems.
11. Keyword Finder
Keyword Finder is a great tool for SEO experts because it allows you to find the right keywords for your website. You can use Keyword Finder to find the most searched keywords in your industry, and then use those keywords to improve your website’s search engine optimization.
12. GrowthBar
GrowthBar is one of the most popular SEO tools on the market. It’s used by SEO experts all over the world to help them improve their search engine rankings.
GrowthBar is a tool that allows you to track your website’s progress over time. It also allows you to compare your progress to other websites in your niche. This is a valuable tool for any SEO expert, as it allows you to see where you need to improve your website’s ranking.
One of the best things about GrowthBar is that it offers a free trial. This means that you can try it out before you commit to buying it. If you’re not sure if GrowthBar is right for you, then this is a great way to find out.
If you’re looking for an SEO tool that will help you improve your search engine rankings, then GrowthBar is a great option.
13. Rankiq
RankIQ is a tool that allows you to track your SEO rankings on a daily basis. It also provides you with an analysis of your progress over time, so you can see which tactics are working and which ones need to be tweaked. In addition, RankIQ gives you insights into your competitors’ rankings and strategies, so you can stay one step ahead.
14. Keyword Hero
If you want to find out what keywords your competitors are ranking for, then Keyword Hero is the tool for you. Simply enter a competitor’s URL and Keyword Hero will show you all the keywords they’re ranking for – both organic and paid. Not only does this give you a good idea of what keywords you should be targeting, but it also tells you a lot about your competitor’s marketing strategy.
15. Woorank
Woorank is a comprehensive website auditing tool that provides in-depth analysis of your website’s SEO performance. It is one of the most popular tools used by SEO experts and has a free and paid version. The free version of Woorank provides you with a general overview of your website’s SEO performance, while the paid version gives you more detailed insights.
Woorank offers a wide range of features, including Competition Analysis, Keyword Research, On-Page SEO Checker, Technical SEO Audit, and more. It also provides you with actionable insights on how to improve your website’s SEO performance.
Overall, Woorank is a great tool for anyone who wants to improve their website’s SEO performance. It is especially useful for small businesses and startups that don’t have the budget to hire an SEO expert.
16. Google Analytics
Google Analytics is a web analytics tool that helps you measure your website’s traffic and performance. With Google Analytics, you can see how many people are visiting your website, where they’re coming from, what they’re looking at, and what actions they’re taking.
Google Analytics is a free tool that anyone can use, and it’s one of the most popular analytics tools on the web. Over 10 million websites use Google Analytics, including small businesses, Fortune 500 companies, and major news publications.
17. SpyFu
SpyFu is a tool that SEO experts use to research the competition and find the most effective keywords for their own campaigns. It provides detailed information on SEO keywords, including how many searches they get, how difficult they are to rank for, and how much traffic they can bring in. It also provides information on paid search keywords, so you can see what your competitors are bidding on and how much they’re spending.
18. Screaming Frog
Screaming Frog is a desktop program (PC or Mac) that crawls websites’ links, images, CSS, script and apps from an SEO perspective. It’s one of the industry standard tools for auditing a website from an on-page SEO perspective and has saved me countless hours when completing technical SEO audits for my clients.
19. Answer The Public
Answer The Public is a free keyword research tool that gives suggestions based on what questions people are asking about a given topic. You can use it to come up with content ideas, find out what people are talking about, and even uncover some low-hanging fruit keywords to target.
20. Majestic
Majestic SEO is a link-building and analysis tool that allows users to check the backlink profiles of any website. It also provides other useful data such as the number of referring domains, the number of unique referring IP addresses, and the number of backlinks from each country. Majestic SEO is a subscription-based service with different pricing plans depending on the features you need.
Majestic SEO is a powerful tool that can help your business in a number of ways. With Majestic SEO, you can:
- Analyze your website’s health and performance
- Identify opportunities for improvement
- Monitor your website’s progress over time
- Compare your website to your competitors’ websites
Majestic SEO can help you improve your website’s visibility in search engine results pages (SERPs), increase traffic to your website, and improve your overall online marketing efforts.
21. SEOQuake
SEOQuake is a free browser extension that provides a detailed analysis of any given website, with data taken from over 20 different parameters. It’s one of the most popular SEO tools out there and is used by experts all over the world.
The extension covers a huge range of features, from general info (such as Domain Authority and PageRank) to more specific data (like nofollow links and meta tags). SEOQuake also provides information on social media, such as Facebook likes and Twitter followers, and can even generate an on-page report.
This tool is an absolute must-have for anyone serious about SEO, and best of all, it’s completely free!
22. Keyword Everywhere
Keyword Everywhere is a free Chrome extension that shows you monthly search volume, CPC & competition data whenever you do a Google search.
Using the keyword everywhere extension is easy. Once you have installed the extension, simply open up your browser and go to the keyword everywhere website. From there, you will be able to sign up for an account and begin using the extension.
There are a number of benefits to using the keyword everywhere extension, including:
- Time savings: The extension will automatically populate keywords for you, saving you time from having to manually research keywords.
- Improved accuracy: The extension sources its keywords from a variety of reliable sources, so you can be confident that the keywords you’re using are accurate.
- Increased traffic: Using relevant keywords will help improve your website’s ranking in search engines, resulting in more traffic.
23. Answer Socrates
Answer Socrates is an SEO tool that helps you research and answers questions related to your niche. It’s a great way to come up with content ideas, as well as to understand what people are really searching for when they’re looking for something in your niche.
24. Copyscape
Copyscape can help you find out if your content is being plagiarized online. Simply enter your content into the Copyscape search bar, and the tool will search the web for any instances of copied content. If any are found, you’ll be able to see where the copied content is located and take action accordingly.
25. WordAI
WordAI is one of the most popular SEO tools on the market. It’s a tool that helps you spin the content so that it’s unique and fresh. You can use WordAI to create spun versions of your blog posts, articles, or even product descriptions. If you’re an SEO expert, then you know that fresh, unique content is essential for rankings. WordAI can help you achieve this.
26. Grammarly
There are a lot of great SEO tools out there, but one that definitely deserves a spot on this list is Grammarly. This tool helps you check your grammar and spelling so that you can be sure that your content is error-free. It’s a great way to improve your grammar error.
27. Quillbot
If you’re looking for a paraphrasing tool that can help you rewrite your content quickly and easily, QuillBot is a great option. QuillBot uses artificial intelligence to understand and rewrite your text, and it can paraphrase sentences, paragraphs, and even entire documents.
28. Quetext
Quetext is a popular online plagiarism checker that is used by many SEO experts. It is accurate and easy to use, making it a great tool for anyone who needs to check for copied content.
29. Indexification
Indexification is an SEO tool that helps you keep track of your website’s indexation status. It allows you to see which pages are indexed by Google, and Bing or not, so you can take action to ensure that all your pages are being indexed. Indexification also provides other useful features such as keyword tracking and backlink analysis.
30. Money robot
Money Robot is a tool that SEO experts can use to help them improve their search engine rankings. It is designed to help users get higher quality backlinks and to improve their website’s SEO. Money robot best backlink generator that allows you to create Web.20, profile links, wiki articles, press releases, social bookmarking, and more.
31. GSA Search Engine Ranker
GSA Search Engine Ranker is a highly effective SEO tool that can help you rank higher in search engines and get more traffic. It works by building backlinks to your site from high-quality websites. The more backlinks you have, the higher your site will rank in search engines. GSA Search Engine Ranker is a great way to get high-quality backlinks and improve your SEO.
32. SEO Autopilot Software
If you’re serious about SEO, you need to use software to help you automate tasks, keep track of your progress, and measure your success. The good news is that there are a ton of great options out there, and we’ve rounded up the best of the best for you.
SEO Autopilot is one of the most popular SEO software programs on the market. It’s designed to help you to link building web.2.0, profile link, and much more. And it does all of this with an easy-to-use interface that makes it a great choice for both beginners and experts.
33. 2captcha
2captcha is a tool that helps you solve CAPTCHA puzzles. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and it is a type of challenge-response test used to ensure that only humans can access a certain system or service. 2captcha is one of the most popular CAPTCHA solving tools on the market, and it has a wide range of features that make it a great choice for anyone who needs to solve CAPTCHAs on a regular basis.
34. scrapebox
Scrapebox is a powerful SEO tool that can be used for a variety of tasks, including link building, article spinning, and even keyword research. It’s one of the most popular link-building tools on the market, and for good reason – it’s fast, effective, and relatively easy to use. It can also be used to scrape websites for data and content.
35. Expireddomains.net
ExpiredDomains.net collects all the information all about expired domains that are waiting to be deleted and you can place your next order. Depending on the domain extension, you can search thousands of domains every day before they are published and choose the one you want. ExpiredDomains.net currently supports 516 TLDs. From classic gTLDs like .com, .net, .org, to droplists of ccTLDs you can only find here, and now we even support some of the best new gTLDs like .xyz and .club.
Thousands of domains expire every day. The reasons are different. Some owners have forgotten about the new domains, some just don’t want them anymore or have moved on to other projects. For most people, these so-called expired domains have no value. They just see a bunch of domains that someone else has deleted and move on, but for people who know about SEO or the value of good backlinks, expired domains are money just waiting to be picked up off the street. The only problem is separating the good from the bad. This is where ExpiredDomains.net steps in.
36. archive.org
This website is a digital archive that contains millions of digitized items from a variety of sources, including books, websites, software, and more. It’s a great resource for anyone looking to do research or find old websites and software.
37. SE Ranking
SE Ranking is a cloud-based platform that offers a suite of tools to help businesses improve their online visibility and reach. The platform includes tools for keyword research, website auditing, rank tracking, and more. SE Ranking also offers an API that businesses can use to integrate the platform’s features into their own systems.
38. iSpionage
iSpionage is a competitive intelligence tool that SEO experts use to spy on their competitors and see what keywords they are targeting. This tool also allows you to see how much traffic your competitor’s keywords are generating, and what their ad budget is. You can also use iSpionage to find out which PPC ads your competitor is running.
39. SEO Minion
On-Page SEO is the practice of optimizing a website to rank higher in search engine results and get more organic traffic. The main aim of on-page SEO is to tell Google what your page is about and why it’s relevant to the searcher’s query.
SEO Minion is a free Google Chrome and Firefox extension that helps you with your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview, and more.
SEO Minion is available as a free extension for both Google Chrome and Mozilla Firefox. There is also a premium version that offers more features, including an On-Page SEO Checker, SERP Previews and more.
The extension is designed to help you with your daily SEO tasks such as on-page analysis, broken link checking, SERP preview and more.
SEO Minion can help you with your on-page SEO in several ways:
- Analyzing your titles and meta descriptions: Are they the right length? Do they include your target keywords? Are they too similar to other pages on your site?
- Checking your header tags: Are you using the right hierarchy? Are your target keywords included?
- Analyzing your content: Is it well-written and informative? Does it include your target keywords? Is it too long or too short?
- Looking for broken links: Broken links can frustrate users and hurt your SEO. SEO Minion can help you find them so you can fix them.
- Previewing your SERP snippet: See how your page will look in the search results, including your title, meta description, and URL.
40. IP Whois & Flags Chrome & Websites Rating
This is my favorite SEO Tool. If you are a Chrome user it is very useful to check Who Is domain, IP domain, Display Website Country Flag, how many Visitors are visiting, Reputation Reviews and much more. You can also spy on your competitors such as Hosting Company, DNS Information, IPv4/IPv6 Address and Website Owners Whois. This is very useful for finding out more about your competitors.
Conclusion
There are many SEO Tools in the market. But which do you think are the Best SEO Tools that you will use? SEO tools help website owners and marketers improve the visibility of their site in search engine results pages (SERPs). By optimizing their site for relevant keywords and phrases, they can attract more organic traffic which can lead to more customers and sales. In addition, SEO tools can also help with tasks such as competitor research, tracking rankings, and measuring traffic and conversions. While there is no silver bullet for SEO success, using the right tools can give you a significant advantage over your competitors.
