Why brands should use TikTok? An increasing number of brands are now using TikTok to advertise their products and services. This is because TikTok is the most popular video app in the market.
It has over 1 billion monthly active users worldwide as of September 2021 and it has been growing rapidly. Tiktok was launched in 2016 by a company called Musical.ly which was later acquired by Bytedance, a Chinese firm that owns other social media platforms such as Jinri Toutiao, Douyin, and Vigo Video.
This app is available for both Android and iOS devices. This App allows its users to create short videos on their phones with musical effects and add various filters before uploading them to the platform.
TikTok’s popularity is attributed to its easy-to-use interface and ease of access, both on mobile phones and computer systems. Users can easily create short videos or memes from existing content or from their camera roll. The app also allows users to change the tempo of any song that they have added in their video and also add picture-in-picture effects for comic effects.
In this article, we’ll explain Why brands should use TikTok? and how to make TikTok videos attractive to your target audience.
How brands can use TikTok to grow their audience?
Tiktok’s popularity has increased so much due to the features it offers. According to a recent study, 35% of TikTok users are planning to buy products or book services through TikTok.
This platform’s popularity has also attracted the attention of brands, who are using TikTok to promote their brands and products.
Some of the brands that have used TikTok to promote their brands include Adidas, Coca-Cola, KFC, and Nike.
Here are some of the ways that brands are using TikTok to market their brands.
Advertising
TikTok is a video platform, and videos are very popular. The best brands are the ones that use videos to reach out to their target audience, and TikTok is perfect for video marketing.
With TikTok, you can easily create short videos that feature your brand, products, or offers. You can also share these videos with your TikTok following, who will probably share them with their friends.
In the videos, you can feature your products or offers, and you can also use funny memes or catchphrases to ensure that the videos are appealing to your target audience.
Memes and Cute Gifs
Memes are popular everywhere, but they are more popular on TikTok. Memes are short videos that are usually funny or quirky, and they are related to a particular topic or situation.
You can use memes to market your brand on TikTok, and you can use memes that relate to your brand or that appeal to your target audience.
You can also use funny gifs to market your brand on TikTok. Gifs are small animated videos that are usually funny, and they appeal to a broad audience.
Gifs can be used to market your brand through TikTok, and you can also use gifs that show your brand or your products.
Use of Influencers
TikTok is also an ideal platform for influencer marketing. Influencer marketing is when you hire an influencer to promote your brand or products.
TikTok influencers are usually young and they follow other TikTok influencers. This platform is perfect for influencer marketing because you can quickly connect with TikTok influencers and market your brand through them.
TikTok Ads
TikTok ads are short videos that share offers and products, but you can also create ads that are relevant to your brand. Ads on TikTok are featured at the top of the feed, so your target audience will most likely see them.
With TikTok ads, you can also feature your products or offers. Ads on TikTok are short, which can increase their effectiveness.
These are some of the ways that brands are using TikTok to market their brands.
Examples of brands posting to TikTok
Adidas
Adidas has used TikTok to promote their adizero line. adizero is a popular line of sporting shoes for men, and TikTok is popular with young men.
Nike
Nike has also used TikTok to market their Nike+ line. Nike is a popular brand of athletic shoes, and TikTok is a bit younger and more popular among young people.
Pizza Hut
Pizza Hut has used TikTok to market their deals. TikTok allows users to post short videos.
KFC
KFC has also used TikTok to market their deals. TikTok allows users to post short videos, so KFC has used TikTok to post interesting short videos showing their products.
Wendy’s
Wendy’s has also used TikTok to market their deals. TikTok allows users to post short videos, so Wendy’s has used TikTok to post short videos showing their products.
Starbucks
Starbucks has used TikTok to market their Teavana line. Teavana is an another popular line of Starbucks coffee products, but Teavana teas are more popular among women. TikTok attracts women more than men, so Starbucks has decided to market their Teavana teas to women through TikTok.
Coca-Cola
Coca-Cola has used TikTok to market their Coca-Cola brand. Coca-Cola is a popular brand, so Coca-Cola has used TikTok to tap into the TikTok audience.
Why brands should use TikTok?
TikTok is a new social media platform that allows users to share short videos of themselves lip syncing or dancing to popular songs. It’s a fun, interactive way to create content, and brands have started using it to connect with their audience in a more intimate, relatable way.
Here are the top ten reasons why you should use TikTok as well:
- Increase your brand’s reach
One of the biggest reasons why brands should use TikTok is because it offers them the opportunity to increase their brand’s reach.
Brands that have been using TikTok since it first launched have already noticed an increase in their following and number of views.
- Increase your traffic to your brand
Another reason why brands should use TikTok is to get more traffic to their blog, website, or online store.
This is possible by embedding links in your TikTok videos that will take your followers to your brand’s content on your website. This way, your followers can learn more about your brand.
- Engage your audience
Using TikTok is a great way to engage with your target audience.
There are millions of TikTok users all over the world, and most of them have extremely high engagement rates. This means that most TikTok users are on TikTok often. Therefore, brands can take advantage of this by having conversations with their target audience on the app.
- Build relationship
Many TikTok users often follow brands on the platform.
This means that brands have the opportunity to engage and interact with their followers to build a strong relationship with them and turn them into loyal customers.
- Increase traffic to your brand’s website
As explained above, you can embed links in your TikTok videos that will take your followers to your brand’s website.
This can be a great way to increase traffic to your website.
- Create a relationship with your target audience
TikTok allows you to connect with your target audience instantly, and this is a great opportunity to get to know your followers.
You can find out what your followers like about your brand and what they don’t like.
You can actually find out what your target audience thinks or wants from your brand, which will allow you to improve your brand’s content and create a better experience for them.
- Put your brand in the spotlight
TikTok is a great way to put your brand in the spotlight.
You can use TikTok videos to preview new products or launch popular products.
When users see your brand using the platform, they will be more attracted to your brand and are more likely to purchase your products.
- Use TikTok to create funny memes
Many TikTok users use the app to create funny memes.
This is a great way for brands to have fun with their audience and engage with them.
- Engage with influencers
Using TikTok, brands can engage with influencers.
- TikTok can help you get more followers
A great use of TikTok is posting brand content, like product launches or behind-the-scenes footage from events. The best part about this is that your posts will be seen by people who are already following your brand, which means that they’re going to be more likely to see your content and engage with it.
- You can get creative with the format
TikTok gives you the opportunity to show off your creativity and originality. With this platform, unlike other social media platforms such as Facebook, Instagram, or Twitter, you don’t just have one photo or video but rather an entire series of photos and videos that give you much more room for creativity.
- It’s a good place for brands to develop their own voice
With TikTok, unlike Instagram or Twitter where there are certain types of posts that are expected
Conclusion
The above are just a few reasons why brands should use TikTok.There is a lot more that TikTok has to offer, and brands can start using it to reach more target audience.
