Everyone wishes to get more likes, comments, views in their social media posts. I mean, who doesn’t want to be the Charli D’amelio but somehow doesn’t get it despite their continuous effort. There is no specific reason behind this tragic story; however, you can do some daily practices that will help you engage more audience in your post.
The engagement rate on your posts tells how much people like your content and how often they see your content. If you are thinking of getting your video viral, well, that’s probably a luck factor. But posting your content on proper time can help you a lot. Muster Along!.
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Best Time to Post on TikTok 2021 – Guide
Tiktok is a short-video sharing platform or application where you can publish your 15-sec videos. It’s an entertainment application used by millions of people all around the world. It is derived from the app Musically, which was earlier released in 2014, and Chinese company ByteDance bought it for 1 billion dollars. In 2017 It was relaunched as TikTok, and all user’s accounts were transferred to TikTok.
TikTok hit the market high within a short period, and soon it became the No 1 rank non-gaming application. Isn’t it great?
The reason is simple. The application is addictive; thus, everybody is using it daily and most of the time. Watching a 15-sec video is very easy compared to a 10-20 minutes video.
Why TikTok is addictive
This video-sharing app is a sui generis in entertainment service. People from all age groups create videos and share them on TikTok. Any video in which you could showcase your talent or creativity can be shared.
People worldwide make comedy videos, prank videos, dance videos, show their painting skills, or show their football skills. So, this application has become a platform for everyone out there to express themselves. Millennials are making acting videos and sharing them on the app, and moreover, many have started their acting career from this platform.
If you want news updates or wish to learn English, or need a movie/web series suggestion, open your app and watch it.
Tiktok was ranked no. 1 in the most downloaded app category in 2020, so you can imagine how many people are using this app. That’s why it’s an addictive app.
Type of users on TikTok
There are various people with distinct aims for using this platform. If we talk about content creators, they spend most of their time searching for inspiration to create unique content. Uniqueness is one of the factors of getting your content viral and engaging. According to statistics, comedy and prank videos are most likely to get lots of engagement.
Apart from content creators, other people use TikTok just for entertainment purposes and spend their whole time watching TikTok videos. People from age 14-24 are more likely to get addicted to watching videos. As we all know, introverts spend most of their time alone and do not socialize much, so they are probably the primary audience for our videos. Extroverts also watch videos but not as much as introverts unless they are addicted.
Big product companies make use of TikTok for advertising and marketing. Creators with high followers are the key to their marketing campaign. These creators promote their service or product in exchange for money. Addison Rae earns around 5 million dollars a year, following Charlie D’amelio, who makes 4 million dollars a year.
How to Use Tiktok?
You create your TikTok account and are ready to explore it. The first thing you will see are random videos. As a creator, you have to see videos which you like and make videos of the same genre. This will help you to find an idea by watching the latest and trending videos in your interested category.
There’s a “For You” section in the app where videos are shown according to your interests so try to use that section as much as possible. This is important if you want to create unique content.
Talking about user experience, the app is very easy to use, and anyone can easily understand its functioning.
You can edit your videos, put some music in the background, and apply beautiful filters to your videos. You can also pair your video with other creators’ videos and do some duo action things.
Content’s posting time is very important, same as how you make use of the application. Try to connect with your audience, as this is going to help you increase your followers. TikTok’s algorithm works on your activity, so if you want to go viral or wish to become famous, you have to be creative, skillful, and attentive.
Best Time to Post on Tiktok
According to the research done by influencer marketing hub, they analyzed about 100k TikTok posts to find out the best time to post on TikTok for each day.
- On Monday between 6 am- 10 am is the best time as all of us are in a fresh mood, and while going from bus or car, people tend to use social media. At 10pm is great to post when people are chilling and trying to relieve their stress so it’s a good time to post.
- For Tuesday and Wednesday, it is observed that early morning posts get more views and engagement. So try to post between 2 am to 4 am and 9 am on Tuesday furthermore 7 am to 11 am on Wednesday.
- Thursday’s timing is a bit varied from all the days. You can post at 9 am or 12 pm and around 7 pm. Try to post around noon, as most tiktokers are active this time of the day.
- 5 am, and 1 pm to 3 pm is the best time on Friday. If you want your unique video to go viral, don’t wake up late in the morning. After having lunch, tiktokers get a little bit dizzy, and before having a noon nap, they watch some funny TikTok videos, so don’t forget to post in the afternoon.
- Now the weekend has come, and tiktokers are sleeping late and waking up late. You can catch their attention on Saturday by posting late at 7 pm or 8 pm and late morning at 11 am.
- On Sundays, try to post early at 7 am or 8 am; if you want, you can post at 4 pm. It’s the end of the week, and everyone works on their planning of upcoming workdays and sleeps early. So try to avoid late-night posts
These results are according to East standard time and the best time to post on TikTok. Tiktokers worldwide have different timings, so you will have to analyze your posts’ insights yourself. There is a feature called TikTok insights in the app, just like Instagram. Here you can see when your audience is most active and at what time and plan your post timing accordingly.
If you want, you can take help from various social management tools and digital marketing tools as some of them also have free service. More information about these tools is provided in our article 7 digital marketing tools in 2021; go and check it out.
Closure
The Coronavirus has accelerated the use of social media, and everyone is taking advantage of it. Many tiktokers have grown from nothing to something just by proper guidance and investing time. You can also get more likes, views, and comments.
Nothing is possible without hard work and consistency. Just be consistent with your post timing and content quality.
